Quadia invests in Patatam
- Patatam has closed a EUR 7m raise, led by Quadia and Creas, and including Colam Impact.
- Patatam has entered into a partnership with the BEAUMANOIR Group to give a second life to clothes collected in Cache Cache, Bonobo, Bréal and Vib stores.
- Thanks to Exotec technology, Patatam is automating its stock management and will open 2 additional warehouses in France.
(communiqué de presse en français plus bas :-))
In order to expand in France and Europe with its B2B Second-Hand Clothing solution and to strengthen its supply chain and logistics platform, Patatam has raised EUR 7 million with Quadia, Creas and Colam Impact, as well as with its historic banking partners.
This financing will enable Patatam to meet the booming demand from consumers for more sustainable and affordable fashion. A number of leading European retailers – Auchan, Système U, Cora, Carrefour and Leclerc – as well as fashion brands, including Kiabi, Gémo and Decathlon – and pure E-commerce players such as Spartoo and others are partnering with Patatam to set up Second-Hand shop-in-shop areas in their stores.
“We are very happy to bring Quadia, Creas and Colam Impact on board for the next Patatam adventure! These last 12 months have enabled us to validate our strategic shift to become the leading player in B2B second-hand fashion. Our resale and collection solutions are now integrated in more than 300 stores in France, Belgium, Spain and Poland! Quadia, Creas and Colam Impact bring support to our international expansion, and also expertise to scale up while generating positive environmental and social impact”, says Eric Gagnaire, Co-founder and President of Patatam.
“Patatam has built a circular inclusive business model that responds to the economic, social and environmental challenges of our times. It provides strong leverage to transform the fashion value chain by involving and empowering the different stakeholders, from textile manufacturers and brands to end-consumers. Once again, we are delighted to support a successful company that is a factor in the transformation towards a Regenerative Economy on a European scale”, says Marion Schuppe, Investment Director at Quadia.
At the same time, Patatam and BEAUMANOIR Group have partnered to collect second-hand clothes. The clothes take-back system will be extended to BEAUMANOIR’s 1,000 points of sale and enable to give these clothes a new life thanks to Patatam. “We hope that, through this exclusive partnership we will contribute to encouraging the development of the circular economy and raise awareness among consumers” added Jérôme Drianno, General Manager of Beaumanoir Group.
To accelerate sales growth through its current and future retail and online partners, Patatam will both strengthen its logistic tool with and increase proximity to its customers with two additional warehouses. The company, which already operates a 3,500 m² warehouse in the South West of France and currently employs 120 people, will deploy Exotec’s automated stock management solution. This will allow the company to process 750,000 items per month and increase its stock depth to over 500,000 items. Moreover, to optimize flows and reduce its carbon footprint, Patatam will open a second warehouse of 3 500 m² in June 2021 in Morlaàs (64) which will be dedicated to its e-commerce B2B and B2C business line and a third one of more than 10,000 m² in the Lille region at the beginning of 2022 to serve clients in northern France and the Benelux region.
Veuillez trouver ici le communiqué de presse en français